Tuesday, August 10, 2010

Lamborghini Car Show & Vehicle History


By Eric Herskowitz

Lamborghini is an Italian luxury sport car with a rich history. The company was founded by Ferruccio Lamborghini in 1963 and was an instant success. It is claimed that Lamborghini had a tractor that was not working properly and he had meeting with Enzo Ferrari to complain about the problem. Enzo dismissed the problem saying the clutch was fine, but the driver was poor. Resentful, Lamborghini started a company to rival Ferrari. In 1964, he did just that with the introduction of the 350GT

This was followed by more GTs and the company caught on fire. With stylish elegance and large engines, this low slung car looked like a Fiat but was way faster. Over the years, Lamborghini produced he LP500 Countach which became an over night success but this was short lived because of the oil crises of the 70s.

The company was plagued with numerous bankruptcies and the company merged with Chrysler. Chrysler further improved this speedy car but the poor economic climate prohibited sales.

Lamborghini was again resold and soon the Diablo SV was released. Later, Audi AG bought the company and again redesigned the car. Today, Lamborghini is a subsidiary of the Volkswagen group.

One of the problems with Lamborghini has been the expense to buy it. The current Mucielago LP640 is less expensive than the Spyder or the Gallardo but sales have not picked up. Even though the cars are fast and efficient, they still remain expensive for the general public. There is speculation that a four door sedan may be the next step for this sports car.

Unlike many of the other European cars, Lamborghini did not enter the racing circuit for a long time. This is because the first owner did not see the sports circuit as a profitable business and he believed it was expensive. In the 90s, Lamborghinis did sporadically enter the racing circuit and did well.

Currently all work and redesigning of the new Lamborghinis are on hold because of the word economy.

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